New Gameplay Video for Promise Mascot Agency Released

jasonnieva August 01, 2024

Kaizen Game Works has released a new video for Promise Mascot Agency. This 9-minute video a gameplay deep dive of this upcoming title.

Considering the length, there's a lot to unpack. You can to take a peek at the backstory of the hero Michi and even learn about what it takes to hire mascots. The video also shows the dangers involved in the work along with the mystery of the deadly curse. There's also some additional clues when it comes to new mascots and characters. If you're excited, watch the video here.

Talking about this video, Game Director Oli Clarke Smith shared in a statement that they were happy with the response they received from the announcement. This made really excited to show everyone more. He added that the video is simply the "tip of the iceberg" and there's so much more to see and do in the game.

Turning the Business Around

The game is developed by Kaizen Game Works, the same studio responsible for Paradise Killer. This time players are invited to an open world mascot management crime drama. It focuses on a disgraced yakuza lieutenant named Michi. He's been exiled to a cursed town and asked to make a bankrupt mascot agency become a profitable enterprise. As he struggles to turn the business around, it appears that there may be a conspiracy behind his exile. However, he won't be facing it alone as he'll be assisted by Assistant Manager Pinky, who's actually a mascot herself.

Plenty to Discover

With Michi’s nwe home being a run-down truck, there's going to be a lot of ways to explore. There's also a lot to discover in this rather forgotten Japanese town. Players can also look forward to making new friends and probably finding, or destroying collectibles.

All About the Mascots


In the game, mascots are living creatures which have coexisted with mankind since the dawn of history. That means they have their own hopes, dreams and even desires. To recruit them, players need to negotiate. There are those who want money while there are those that want same. Some mascots even want something as simple as a rice ball from the local convenience store.

Promise Mascot Agency is scheduled to come out next year. Wishlist the game on Steam now.