Shop Heroes is a simulation and RPG game in a fantasy setting. You play as a shop keeper and you actively craft, sell, buy and manage your shops items with the goal of building up the most impressive shop in the kingdom. To be able to rise to the top you need to skillfully you need to hire and train unique workers that will craft close to 600 unique items.
In order to advance your shop you need to equip heroes and send them on quests to obtain blueprints, loot and glory. From all the riches you make by crafting and selling your items, you invest in the city together with your friends to produce resources faster and level up your game. The game offers a real-time trading house so you can engage in buying and selling items that you have crafted or that you need with your fellow players.